My husband loves his frosted flakes. He's like a big kid a lot of the time! He's been eating the Wegmans brand for years, until he tried the Aldi brand. Now we buy the Millville brand of Frosted Flakes. Kellogg's brand is $2.99, Wegman's brand comes in at $1.99 and Aldi is the lowest yet again at $1.69.